Our story

About Analytic Metrics

Since 2014, we've been helping European companies make decisions on evidence — not intuition.

Mission

Data as a competitive advantage for every business

Analytic Metrics was founded in 2014 by a team of analysts and engineers with backgrounds at Deloitte, Booking.com, and Spotify. Our conviction: every company — regardless of size — deserves the same analytical power as the largest technology corporations.

Over eleven years we have delivered more than 1,800 engagements across retail, financial services, healthcare, logistics, and media throughout the EU, UK, and MENA. Our work has helped clients increase revenue by an average of 21% while reducing operational costs by 16%.

Today our team of 74 specialists spans Data Science, BI Engineering, Data Architecture, and Product Analytics — with offices in Amsterdam, Berlin, and Dublin.

🏆

Recognised BI leader in the EU

Named in Gartner's European Analytics Competitive Landscape 2024

🌍

400+ clients across 22 countries

EU, United Kingdom, Middle East, and North Africa

🎓

Certified technology partner

Microsoft Power BI, Tableau, Snowflake, dbt, Google Cloud

📜

ISO 27001 · SOC 2 Type II · GDPR compliant

Certified information security and data protection processes

Leadership team

The people behind the data

Practitioners with real business experience — not just technical expertise.

LB
Lars Bergmann
CEO & Co-founder
Former Deloitte Analytics partner. Built and led analytics teams at three FTSE 250 retailers before co-founding Analytic Metrics.
SM
Sofia Marchetti
CTO & Co-founder
Ex-Staff Engineer at Booking.com. Designed data platforms handling 100M+ daily events. Deep expertise in Spark, dbt, and cloud lakehouse architectures.
JH
James Howell
Head of Data Science
PhD in Applied Mathematics from Imperial College London. Led ML platform development at two European fintech unicorns before joining.
AV
Astrid Verhoeven
Head of Client Success
14 years in management consulting. Responsible for ensuring every client achieves measurable ROI from their analytics investment.
Our principles

What guides us

The values behind every decision we make — for our clients and within our team.

01

Data honesty

We never shape analytics to fit a desired outcome. The data tells the truth — even when it's uncomfortable.

02

Clarity over complexity

Complex models must be explained simply. If a CFO can't act on the insight, we haven't done our job.

03

Accountability

We take ownership of outcomes, not just deliverables. A client's KPI improvement is our success metric.

04

Continuous learning

We invest 20% of team capacity in R&D and skills development. The data landscape never stands still.

Our offices

Where we work

Three European offices with a remote-first culture that lets us serve clients across the globe.

🇳🇱 Amsterdam HQ

Herengracht 420
1017 BZ Amsterdam
Netherlands

+31 20 420 13 80

🇩🇪 Berlin

Unter den Linden 21
10117 Berlin
Germany

+49 30 2040 18 290

🇮🇪 Dublin

One Dockland Central
Guild Street, IFSC
Dublin 1, Ireland

+353 1 234 56 01

🇦🇪 Dubai Representative

DIFC, Gate Village
Building 4, Level 3
Dubai, UAE

mena@analytic-metrics.com