Trusted by 400+ European enterprises

Turn data into
decisions that
drive growth

Analytic Metrics is an Amsterdam-based analytics consultancy delivering BI strategy, real-time KPI monitoring, and predictive intelligence to businesses across Europe.

Live Performance Overview
LIVE
Revenue Index
€2.41M
▲ +8.3% MoM
Conversion Rate
4.87%
▲ +1.2 pp
Churn Rate
2.1%
▼ -0.4 pp
Data Coverage
93.5%
▲ +5.1%
Weekly sessions · past 12 weeks
0
Clients across Europe
0
In analytics since 2014
0
Client satisfaction score
0
Projects delivered
Performance metrics

KPIs we deliver
for our clients

We continuously measure, model and improve the metrics that matter most — from e-commerce to financial services across the EU.

Funnel Conversion
79%avg. rate
Average conversion across e-commerce client portfolio
▲ +4.1 pp vs prior quarter
User Retention
92%30-day
30-day retention rate across SaaS client base
▲ +2.3 pp this period
Pipeline SLA
99%uptime
Data pipeline uptime for all managed clients
▲ Industry-leading reliability
Model Accuracy
94%accuracy
Predictive ML model accuracy across deployments
▲ +1.8 pp over last cycle
Report Coverage
86%coverage
Business touchpoints covered by live reporting
▲ +12% new data sources
Avg. Client ROI
×4.7avg ROI
Average return on analytics investment
▲ +0.8× year-on-year
Growth analytics

Client KPI benchmarks

Aggregated performance index across our managed portfolio — FY2023–24 versus FY2024–25.

Aggregated KPI Performance Index

FY2023–24 vs FY2024–25 · portfolio-wide · indexed to 100

FY 2023–24
FY 2024–25
What we do

Our service areas

From raw data infrastructure to boardroom-ready insight — we cover the full analytics value chain.

📊

Business Intelligence

Interactive dashboards, self-service reporting, and executive scorecards built on Power BI, Looker, and Tableau.

🎯

KPI Strategy & Monitoring

Definition, instrumentation, and real-time alerting for the metrics that actually move your business forward.

🔍

Marketing Analytics

Multi-touch attribution, funnel analysis, cohort modelling, and audience segmentation to grow revenue.

🤖

Predictive Modelling

Machine learning for churn prediction, demand forecasting, LTV estimation, and anomaly detection.

🗃️

Data Engineering

Modern cloud data stacks — ELT pipelines, data lakehouse architecture on AWS, GCP, and Azure.

📋

Analytics Audit

Maturity assessment of your current data practice with a concrete, prioritised improvement roadmap.

Trusted by teams at
Meridian Group Nordvest Capital Altus Retail Vantage Logistics Elara Health Fenix Fintech Praxis Media Crest Technologies